Industry Insights

In our blog we provide you with industry insights on privacy, anonymization, analytics and of course information about our solution Aircloak Insights.

Tag Archive: Pseudonymization



July 26, 2019 by Felix Bauer

On The Not So Surprising Failure of Anonymization ;)™️

Ladies and gentlemen, let’s pack our things. Unsubscribe. Turns out anonymization is impossible. “Your Data Were ‘Anonymized’? These Scientists Can Still Identify You”, New York Times titles. TechCrunch writes, dramatically: “Researchers spotlight the lie of “anonymous” data” and Mashable apologizes on the spot: “Sorry, your ‘anonymized’ data probably isn’t anonymous”. The Guardian, Forbes, CNBC, and many others ring the same … read more