Industry Insights

In our blog we provide you with industry insights on privacy, anonymization, analytics and of course information about our solution Aircloak Insights.

Category: Privacy



September 23, 2019 by Nicolas Sartor

A Brief History of Data Anonymization

“’Anonymized’ Data Can Be Anything But’” – Forbes, July 24, 2019 When the world media reported the results of a recent scientific paper on the ineffectiveness of data anonymization, it was anything but news. Already in 1981 the US computer scientist, Dorothy E. Denning, stated in one of her scientific papers on database security that when working with data it … read more


July 29, 2019 by Nicolas Sartor

9 Data Anonymization Use Cases You Need To Know Of

While theoretical examples and academic approaches to data anonymization are plentiful, it is hard to find information on actual current use cases. To fill this gap, we are constantly collecting the best examples and present these here. At the end of this article we also name tools and vendors that claim to solve some of the respective use cases. Note … read more


July 26, 2019 by Felix Bauer

On The Not So Surprising Failure of Anonymization ;)™️

Ladies and gentlemen, let’s pack our things. Unsubscribe. Turns out anonymization is impossible. “Your Data Were ‘Anonymized’? These Scientists Can Still Identify You”, New York Times titles. TechCrunch writes, dramatically: “Researchers spotlight the lie of “anonymous” data” and Mashable apologizes on the spot: “Sorry, your ‘anonymized’ data probably isn’t anonymous”. The Guardian, Forbes, CNBC, and many others ring the same … read more


May 10, 2019 by Nicolas Sartor

Explaining Differential Privacy in 3 Levels of Difficulty

When dealing with data anonymization, one inevitably encounters differential privacy. Many privacy researchers regard it as the “gold standard” of anonymization. Well-known tech companies such as Apple or Google are using it for certain data analyses and market it to raise public awareness underlining their focus on data protection. But what exactly stands behind this approach, and why does it … read more


April 8, 2019 by Nicolas Sartor

Privacy Enhancing Technologies and Anonymization: 11 Experts Share Their Insights

We asked 11 different experts that are journalists, researchers, data protection officers, consultants and data scientists about their thoughts on how Privacy Enhancing Technologies (PETs) and data anonymization can help in a data-driven future. See what they had to say below. Wolfie Christl Privacy Researcher “Companies very often use the word anonymization when really nothing is anonymized at all. […] … read more

Aircloak Illustration Stop

February 25, 2019 by Felix Bauer

The 7 Myths of Data Anonymization

In our daily work as a company for a data anonymization solution we are often asked to clarify data anonymization with customers and in personal conversations. Alarmingly often we hear questions like “What is the difference between anonymization and encryption again?”. But some questions demonstrate serious misunderstandings, which can have equally serious consequences. To shed some light on this mystery, … read more

CPDP Logo 2019

February 13, 2019 by Nicolas Sartor

Certification for GDPR-compliant Anonymity: Real Anonymization or just another Risk Assessment?

There are plenty of different perspectives on data anonymity: Legal, economical, technological and of course ethical ones. At the CPDP 2019 conference, Aircloak hosted a panel that brought all these different views together at one table. The panel has investigated one of the most pressing questions currently facing us in the field of data anonymization: What are the problems and … read more