Industry Insights

In our blog we provide you with industry insights on privacy, anonymization, analytics and of course information about our solution Aircloak Insights.

Tag Archive: Data Anonymization



July 26, 2019 by Felix Bauer

On The Not So Surprising Failure of Anonymization ;)™️

Ladies and gentlemen, let’s pack our things. Unsubscribe. Turns out anonymization is impossible. “Your Data Were ‘Anonymized’? These Scientists Can Still Identify You”, New York Times titles. TechCrunch writes, dramatically: “Researchers spotlight the lie of “anonymous” data” and Mashable apologizes on the spot: “Sorry, your ‘anonymized’ data probably isn’t anonymous”. The Guardian, Forbes, CNBC, and many others ring the same … read more


May 10, 2019 by Nicolas Sartor

Explaining Differential Privacy in 3 Levels of Difficulty

When dealing with data anonymization, one inevitably encounters differential privacy. Many privacy researchers regard it as the “gold standard” of anonymization. Well-known tech companies such as Apple or Google are using it for certain data analyses and market it to raise public awareness underlining their focus on data protection. But what exactly stands behind this approach, and why does it … read more

People crossing a street in Tokio

February 4, 2019 by Nicolas Sartor

Top 5 Free Data Anonymization Tools

There is a wide range of data anonymization tools available. The selection should be carefully made according to the purpose for which you want to anonymize your data. The most important questions you have to ask yourself is: What programming environment are you using? Does it have to work in a specific one like R? What anonymization methods do you … read more

People walking in the city

December 11, 2018 by Felix Bauer

How Modern Technologies Open Customer Data to Drive New Business Models

This article got first released on CPO Magazine (or Chief Privacy Officer Magazine). It provides news, insights and resources for data protection, privacy and cyber security leaders. “Data is the new oil” – not only is this an overused expression with over 1 billion hits on Google but it is also a rather inaccurate comparison. If you find a source of oil … read more