In our blog we provide you with industry insights on privacy, anonymization, analytics and of course information about our solution Aircloak Insights.
November 26, 2019
Interestingly enough, despite being a heavily discussed topic, surveys on privacy and data anonymization are still pretty rare. In September of this year, we were invited to participate at an event from Digitalstrategie.NRW (an initiative on digitization, coined by the Ministry of Economic Affairs from North Rhine-Westphalia) with a talk on data anonymization. What made this event unique is that … read more
November 21, 2019
In the field of Privacy Enhancing Technologies (or PrivTech), one truth is becoming increasingly apparent: there is no silver bullet in privacy approaches. Each data use case has to be considered separately. Typical requirements we discuss with customers are What analytical quality is needed? Is time to market for each use case a factor? What privacy protection is needed or … read more
May 10, 2019
When dealing with data anonymization, one inevitably encounters differential privacy. Many privacy researchers regard it as the “gold standard” of anonymization. Well-known tech companies such as Apple or Google are using it for certain data analyses and market it to raise public awareness underlining their focus on data protection. But what exactly stands behind this approach, and why does it … read more
April 8, 2019
We asked 11 different experts that are journalists, researchers, data protection officers, consultants and data scientists about their thoughts on how Privacy Enhancing Technologies (PETs) and data anonymization can help in a data-driven future. See what they had to say below. Wolfie Christl Privacy Researcher “Companies very often use the word anonymization when really nothing is anonymized at all. […] … read more
January 28, 2019
In theory, many anonymization methods may work well. In practice, anonymized results are usually either usable or strongly anonymized, but not both. Data scientists have been struggling for years with the tradeoff between data quality and privacy. To make things worse, there are currently no common certifications or testing methods for anonymization solutions that define whether the anonymization carried out … read more
January 21, 2019
Media outlets such as Motherboard and the NY Times are currently reporting cases in which private individuals in the USA have been able to buy mobility data from so-called data brokers, making it possible to determine the location of any telephone number or person. The advance of data-driven business models is unstoppable โ do we simply have to get used … read more
January 14, 2019
Which company would not like to get significantly improved insights into the market with detailed data and thus optimize its products and services? In most cases, the corresponding data is already available, but its use is often restricted for data protection reasons. Anonymization is used when you want to use a data set with sensitive information for analysis without compromising … read more