Industry Insights

In our blog we provide you with industry insights on privacy, anonymization, analytics and of course information about our solution Aircloak Insights.

Tag Archive: Privacy



January 14, 2019 by Nicolas Sartor

Data Anonymisation Software – Differences Between Static and Interactive Anonymisation

Which company would not like to get significantly improved insights into the market with detailed data and thus optimize its products and services? In most cases, the corresponding data is already available, but its use is often restricted for data protection reasons. Anonymisation is used when you want to use a data set with sensitive information for analysis without compromising … read more


December 18, 2018 by Nicolas Sartor

The Future of Privacy – A netzpolitik.org Podcast

2018 was a very exciting year that demonstrated clearly how our society is changing in the context of digitisation and the ever increasing relevance of data. In March, the Cambridge Analytica & Facebook scandal was published by various media, in May the world’s most modern data protection law, the General Data Protection Regulation came into effect, posing major challenges and … read more


December 11, 2018 by Felix Bauer

How Modern Technologies Open Customer Data to Drive New Business Models

This article got first released on CPO Magazine (or Chief Privacy Officer Magazine). It provides news, insights and resources for data protection, privacy and cyber security leaders. “Data is the new oil” – not only is this an overused expression with over 1 billion hits on Google but it is also a rather inaccurate comparison. If you find a source of oil … read more


July 23, 2018 by Nicolas Sartor

Data Compliance in the GDPR – How anonymisation allows you to stay compliant in your data analysis

Data protection is becoming increasingly relevant in the public debate. Numerous examples have recently shown that companies are confronted with serious consequences in the event of data breaches. Ensuring proper data protection is therefore more important than ever. In order to strengthen the rights of the user and to protect privacy, we must generally change how we handle data. The … read more


February 6, 2018 by Felix Bauer

The Seven Core Principles of Privacy by Design

As both the risks and opportunities of data increase, there is a corresponding increase in pressure on companies to build what’s known as “Privacy by Design” or PbD into their data practices. This idea comes from Ann Cavoukian, the former Information & Privacy Commissioner of Ontario. With the notorious GDPR set to take effect in May of 2018, privacy by design will become a legal requirement (rather than a nice to have) for any business subject to the new regulation. … read more


October 16, 2017 by Felix Bauer

Announcing the first ever bug bounty program for a privacy protection solution

Today we are announcing our “Aircloak Privacy Challenge” at the IAPP’s Privacy. Security. Risk. 2017 conference. This unique bounty program rewards privacy professionals, researchers and hackers who manage to break the company’s patented privacy protection methodology, with a total of 15,000 USD. Applications for the challenge to re-identify anonymized data start today. … read more