Industry Insights

In our blog we provide you with industry insights on privacy, anonymization, analytics and of course information about our solution Aircloak Insights.

Tag Archive: Privacy



May 10, 2019 by Nicolas Sartor

Explaining Differential Privacy in 3 Levels of Difficulty

When dealing with data anonymization, one inevitably encounters differential privacy. Many privacy researchers regard it as the “gold standard” of anonymization. Well-known tech companies such as Apple or Google are using it for certain data analyses and market it to raise public awareness underlining their focus on data protection. But what exactly stands behind this approach, and why does it … read more


April 8, 2019 by Nicolas Sartor

Privacy Enhancing Technologies and Anonymization: 11 Experts Share Their Insights

We asked 11 different experts that are journalists, researchers, data protection officers, consultants and data scientists about their thoughts on how Privacy Enhancing Technologies (PETs) and data anonymization can help in a data-driven future. See what they had to say below. Wolfie Christl Privacy Researcher “Companies very often use the word anonymization when really nothing is anonymized at all. […] … read more

GDA Score Logo

January 28, 2019 by Nicolas Sartor

The General Data Anonymity Score – How to Make Anonymization Methods Comparable

In theory, many anonymization methods may work well. In practice, anonymized results are usually either usable or strongly anonymized, but not both. Data scientists have been struggling for years with the tradeoff between data quality and privacy. To make things worse, there are currently no common certifications or testing methods for anonymization solutions that define whether the anonymization carried out … read more

Woman holding a smartphone

January 21, 2019 by Nicolas Sartor

Privacy and data-driven business models: Are they really compatible?

Media outlets such as Motherboard and the NY Times are currently reporting cases in which private individuals in the USA have been able to buy mobility data from so-called data brokers, making it possible to determine the location of any telephone number or person. The advance of data-driven business models is unstoppable – do we simply have to get used … read more

Business Woman explaining something on a dashboard

January 14, 2019 by Nicolas Sartor

Data Anonymization Software – Differences Between Static and Interactive Anonymization

Which company would not like to get significantly improved insights into the market with detailed data and thus optimize its products and services? In most cases, the corresponding data is already available, but its use is often restricted for data protection reasons. Anonymization is used when you want to use a data set with sensitive information for analysis without compromising … read more

Hotel Foyer

December 18, 2018 by Nicolas Sartor

The Future of Privacy – A netzpolitik.org Podcast

2018 was a very exciting year that demonstrated clearly how our society is changing in the context of digitisation and the ever increasing relevance of data. In March, the Cambridge Analytica & Facebook scandal was published by various media, in May the world’s most modern data protection law, the General Data Protection Regulation came into effect, posing major challenges and … read more

People walking in the city

December 11, 2018 by Felix Bauer

How Modern Technologies Open Customer Data to Drive New Business Models

This article got first released on CPO Magazine (or Chief Privacy Officer Magazine). It provides news, insights and resources for data protection, privacy and cyber security leaders. “Data is the new oil” – not only is this an overused expression with over 1 billion hits on Google but it is also a rather inaccurate comparison. If you find a source of oil … read more